Thailand-based Bangkok Cookies is planning to expand its presence into more export markets as well as eyeing plans for local supermarket retail after having achieved resounding success as a souvenir product in the travel retail scene.
Food and beverage brands with a stake in the travel retail space need to increase efforts to create novel retail experiences because cautious Chinese consumers are no longer as keen on sampling and tasting products.
Snacking giant Mondelez believes that increased focus needs to be placed on improving the experiential and digital marketing of travel retail confectionery in the APAC region and beyond in order to boost category growth.
Premium spirits MNC Beam Suntory believes that the revival of travel retail is especially important for its India business to thrive, with the firm outlining how it plans to achieve growth in the category.